TV show packaging for TyC Sports.
Concept, storyboarding, art direction and graphic design: Sani Pelligró
3D: Leandro Fernández
Animation: Javier Gori
Show package for “Player 23”.
The number 23 refers to the time at which the program is being broadcasted and it is also related to the number of players summoned to take part of the Argentinian national soccer team. I based the design on the concept of “choosing the players”. The design aesthetic is inspired by new, modern interfaces.
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Diseño de paquete gráfico para programa de tv para TyC Sports.
El número 23, hace referencia a la hora a la cual se emite el programa y establece una analogía con los 23 jugadores convocados para integrar el seleccionado de fútbol argentino.
Para desarrollar su identidad visual, tomé como concepto ese “proceso de selección” con un guiño hacia las interfaces digitales.
TV show packaging for TyC Sports.
Concept, storyboarding, art direction and graphic design: Sani Pelligró
3D: Leandro Fernández
Animation: Javier Gori